THE PROMPT - For this round of the Carnival of Journalism, Greg Linch asks, “What’s the best way—or ways—to measure journalism and how?”
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Last May, I attended a workshop at the Reynolds Journalism Institute where Joy Mayer and Reuben Stern convened bright folks from The Guardian, Chicago Trib, Free Press, Wichita Eagle, Adobe and more. The goal: To map out a starting point for orgs to measure engagement (the resulting white paper is a worthwhile read).
Breeze Richardson of WBEZ blew me away. She has such a mind for matching the sort of ooey-gooey community engagement I did at The Rapidian with ways to measure them. A year later, I’m thinking that way, too.
Which is why I have become a fan of ReadrBoard or, more accurately, the philosophy that drives its development. While reading one of Racialicious’ sharp commentaries, I noticed pinpoints trailing each paragraph. In-line commenting! And not just commenting, but reactions to specific passages and media assets.
